Univelocity – A Marketing Operations Agency

Helping companies create and execute effective marketing strategies that create awareness and qualified leads in the B2B and SAAS spaces.

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Univelocity – The Marketing Operations Professionals

Univelocity is a marketing operations company that focuses on streamlining and developing assets and processes within your marketing department. We help companies build out successful lead generation funnels and help fine-tune their operations. We bring over 20 years of experience to the table and have a really strong background in the B2B space and B2B SAAS space.

Coded Responsive Email Templates

Start off on the right foot with your emails. We build branded email templates to use in all your campaigns that are responsive and look great on mobile. We can add these templates to your existing platforms or hand them off to your technology team to implement in your email campaign platforms

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Website Development

From full custom business website builds to rebranding we have a coding team that has built a vast amount of B2B and B2C marketing websites. We have the experience in not only coding your business website to spec but we also focus on the fine details of making sure your website is coded for top search engine visibility

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Landing Page Design & Coding

We have coded hundreds of landing pages from Hubspot to WordPress. We make sure your marketing team has great-looking landing pages for all their campaigns. We also have insight into what converts and creates leads based on our years of working knowledge with business to create great marketing funnels

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Email Marketing Campaigns

In B2B and B2C we help you build campaigns that will walk your leads down the right path to being your new customer. Most email communications are not one and done but rather an ongoing communication with potential leads. If you are going to hand off leads to your sales team make sure your leads are warm and at the right stage of the buying experience. This not only makes your sales team happy but gives better credit to the marketing team and increases your sales team’s conversion rate.

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Platform Integrations

Correctly connecting your platforms to communicate with each other can be quite a task. We make sure your platforms pass information accurately. It may be connecting HubSpot to Salesforce or WordPress to Hubspot to Salesforce we can make sure all of your platforms are set up correctly and communicating with each other the way they are intended to.

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Event Campaign Development

Hosting a webinar, in-person or virtual event? Your marketing plan leading up to the event and the campaigns that follow are key to nurturing and creating a solid lead funnel for sales. We have over 12 years under our belts of creating virtual and in person events and can help you fine tune your existing events or help you create a successful roadmap for future events.

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Lead Generation Campaigns and Fine Tuning

Create effective lead generation campaigns. Our team has years of experience creating and fine-tuning the lead generation process. We help you create and fine-tune your strategies so your sales team can spend their time on qualified leads that close at a higher percentage.

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Reporting Tools Set-Up

Need some reporting tools integrated into your existing marketing technology stack we can help install and set up all these tools to give you insight into how your marketing is really performing. Just to name a few we have experience in webmaster tools by Google, SEM rush for SEO, Google analytics, and Google tag manager.

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Just need a little help while you scale?

We can handle almost any job in marketing operations from video production to web assets and development. We can offer dedicated team members to work with your marketing team to get everything running smoothly.

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Technologies We Use

Latest Blog Posts

Wistia Pop Over Videos in Hubspot With Custom Image Link

Using a Custom Image For Wistia Pop Up Videos in Hubspot

| Wistia and Hubspot | No Comments
About Wistia Video Hosting We find that many of our clients use Wistia Video Hosting to track interactions with their video marketing efforts and get reporting on engagement. We find using Wistia and landing pages and inside Hubspot landing pages really easy to use as a marketing operations agency. If…

6 Ways To Improve SAAS B2B Marketing Strategies

| Resources | No Comments
Saas Marketing Strategy Basics SaaS companies we work with typically use a few basic technologies to drive business. Their website or digital marketing platform. A marketing/email platform like Hubspot, Pardot, or Marketo. A CRM and almost everyone uses Salesforce or sometimes even Hubspot but these are the main payers in…