As the dust settles after a successful trade show, the real work begins to ensure every lead is nurtured to conversion. At Univelocity, we understand the critical importance of this phase and have crafted a comprehensive roadmap for your post-trade show journey.
3-5 Days Post-Show: Road to Close
The immediate aftermath of the event calls for a debrief meeting with stakeholders. Here, we discuss campaign status, evaluate lead generation efforts, and ensure all follow-up actions are in motion. With our internal campaign management tools like ELM, we streamline communication, track leads, and launch targeted nurture tracks to move prospects through the sales funnel seamlessly. If you are using Salesforce or Hubspot make sure your marketing efforts and sales teams are aligned. If you have data issues make sure you work out the kinks in your data and at the same time work with sales and marketing to make sure your tradeshow investment is getting closer to a 4x return. At this stage, you should have a nurture track of emails running and coordinated messaging with sales so everyone is pushing toward the same goal.
10 Days Post-Show: Ensuring Accountability
Ten days post-show, it’s crucial to maintain momentum. We send reminder emails to sales teams for attribution and further follow-up, ensuring every lead receives the attention it deserves. Our comprehensive reporting on lead and funnel activity helps you stay on top of progress, while our post-show digital marketing campaigns keep your brand fresh in attendees’ minds.
30 Days Post-Show: Cementing Success
Thirty days post-show, it’s time to cement your success. Another round of reminder emails to sales teams ensures no lead slips through the cracks. With our expertise in post-show digital marketing campaigns, we help you maintain engagement and drive conversions long after the event.
Unlock Your Post-Show Potential with Univelocity
Don’t let valuable leads go to waste. Download our Tradeshow Marketing Checklist today to streamline your post-trade show strategy. For personalized assistance and to leverage our ELM software for seamless management, reach out to our team. Let’s maximize your post-show ROI together.
