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5 Tips for Picking a Good WordPress Theme for Marketing Success

By October 18, 2022November 12th, 2022Marketing Operations, Resources, Website Development
Selecting a Wordpress Theme

In this fast-paced digital world, marketers need to quickly build and launch websites that consumers trust. While there are a lot of great WordPress themes available, not all are created equal. Not sure which type of theme to choose? Follow these tips to find the perfect theme for your marketing needs. In this article, we are going to assume you have access to a developer, a designer, and someone writing copy.

Take some extra time in this part of the process most marketing teams are going to using this theme for the next 2 years including your designers, copywriters and developers

Do not pick a bad theme

Avoid Picking a Bad Theme and Regretting It Later

Choosing a theme that’s perfect for you is super important. This is the first thing your audience will see, and you want to pick a theme that sets the right tone for your brand and content. You must first know what you’re looking for to avoid picking a bad theme. These are the main factors that determine the quality of a theme: – The Theme’s Functionality: Does it do what you need it to do? Is it customizable? Does it work with your hosting? – The Theme’s Design: Does it fit your brand or can you modify it to fit your designs? Does it have the right color palette or even better can you select your color palette? Is the typography right for your brand or can you select your fonts in the admin? Can you edit the stylesheets or apply custom CSS to the theme admin – The Theme’s Pricing: You can avoid headaches now or later. Budget: Most web developers are going to cost you above $50 per hour and it takes a lot longer than you think it takes to customize a theme so spending money on a premium theme upfront saves you a lot of money and headaches.

Here is a great resource where you can buy quality Worpdress Themes or other website themes like Bootstrap and other frameworks. Themeforest has 100’s of themes, email templates, and pre-built code, just about everything you would want to get started

Find a Theme Mobile Ready

Find a Theme That’s Flexible and Mobile-Friendly

One of the most important factors in finding a theme is flexibility and compatibility with mobile devices. You don’t want to block users with a non-mobile-friendly site. Block users on mobile devices from accessing your content and you could miss out on tons of leads. You can find a flexible theme that’s also compatible with mobile devices by checking for the following features: – Responsive Design: A responsive theme is designed to work on all devices, including mobile devices. – Multi-Purpose Functionality: Some themes are designed with one purpose in mind, but you want a theme that can handle a variety of functions. – Speed: Do the pages load quickly? You don’t want to pick a theme that takes forever to load. Also finding a theme that doesn’t load a million libraries per page will save you page load speed issues down the road. Some themes come with the ability to load libraries at the end of the page making google page speed insights a little more happy with your website. Also, some themes like Elementor have huge marketing budgets and can do about anything but with this ability comes the sacrifice of slow page load speeds.

Our favorite theme is Salient because of its great design and flexibility

Here is a link to check it out on themeforest

Contemporary Themes

Stick to Contemporary and Flexible Themes

We’ve discussed how to pick a flexible and mobile-friendly theme, but there are other things you should keep in mind as well. Many marketers try new, trendy themes without consulting a designer or a developer. This could be a bad idea because the theme you pick may not work for your brand. A bad fit could cause confusion for your customers and damage your brand’s reputation. If you’re in a hurry to find a theme, you could get stuck with a trendy, but bad-fitting theme. Stick to a few select types of themes, such as traditional, modern, clean, and contemporary themes. If you are developing concepts with your designers this is a good time to review different themes and get their input.

Selecting a Wordpress Theme

Don’t Limit Yourself to Only Premium Themes

It can be overwhelming when trying to pick a theme. Many marketers pick only premium themes, and they’re missing out on great options that are much cheaper. Premium themes cost hundreds of dollars and are highly customizable, which is great if you know what you’re doing. However, many marketers are not experts in WordPress themes and are better off picking a super basic theme that is also affordable. That way, they can make simple changes to the theme, such as changing the color palette or adding a logo. While basic themes are not as customizable, they are much cheaper and are a good option for beginners. If you have a strong dev team sometimes a simple theme that you can have your developers customize may be the best choice. Just remember to include your developers in the decisions. Most themes are built by developers and with that in mind taking you time to work with you whole team saves developer time and money.

Profession Template Service

Use a Professional Template Service

There are many WordPress theme developers that are ready to create themes for you. However, picking a theme can be difficult if you don’t have any experience with theme development. This is why many marketers turn to WordPress theme developers that are ready to help them out. Professional WordPress theme developers have experience creating themes for businesses of all sizes. They are experienced in creating custom WordPress themes that work for your specific branding needs. Professional template services make the process easier by providing themes ready to go. These services use prebuilt WordPress theme templates to provide you with a variety of options to choose from. Having PSD comps already built for different pages will also help you in the process here is a list of pages that are the basics of a marketing design

  • Index Page (Home Page)
  • Product / Service Page
  • Pricing Page
  • About Page
  • Contact Us Page
  • Blog List Page
  • Blog Page
  • Promotion Landing Page

Final Thoughts

Choosing a theme is a critical step in launching a WordPress website. The right theme can aid in increasing website traffic and give your brand a unique presence online. Although finding the right theme can be overwhelming, you can do it with these tips in mind. Now that you’ve learned how to pick a good WordPress theme, it’s time to get to work and create your new site. In the next article, we’ll discuss how to launch a WordPress site.

Team Univelocity