As you enter the final stretch with just 10 days to go, precision becomes paramount for a flawless automotive event. This blog post unpacks the critical tasks to ensure every detail aligns for success. Let’s dive into the key actions to take as the countdown clock winds down.
1. Internal Campaign Update: Keeping the Team Informed
Initiate a campaign status update internally. A transparent and well-informed team is vital to meet the final push with focus and dedication.
2. Omni-Channel Momentum: Amplifying Product and Engagements
Boost your product and speaking engagements across all channels. A unified and consistent presence on various platforms ensures a broader reach and heightened audience engagement.
3. ELM Preparation: Loading Reps and Digital Assets
Load all representatives and digital assets into your ELM (Event and Lead Management) system. This step streamlines your event execution, ensuring seamless access to resources during the event.
4. ELM Quality Assurance: Sandbox Testing
Conduct quality assurance (QA) sandbox testing on your ELM system. This proactive measure helps identify and address any potential issues before the live event, ensuring smooth operation during the crucial days.
5. Reporting Readiness: CRM/ELM Reporting Needs
Collaborate with sales operations to establish CRM (Customer Relationship Management) and ELM reporting needs. Having clear reporting mechanisms in place ensures you can evaluate performance and make data-driven decisions post-event.
6. Staff Motivation: Establish Event Staff Spiffs
Establish spiffs (Sales Performance Incentive Funds) for your event staff. Motivated staff leads to enhanced performance, creating a positive impact on engagement and results.
Drive Success Home: Download Our Tradeshow Marketing Checklist
With just 10 days left, ensure you’re primed for success by downloading Univelocity’s Tradeshow Marketing Checklist. It’s your comprehensive guide to navigating the intricate details of your event. Download now to maximize your event’s potential.
