As you enter the final stretch, strategic planning takes center stage for a triumphant automotive event. In this blog post, we delve into the key actions to be taken in the last 5-7 days, ensuring every detail aligns seamlessly. Let’s navigate these crucial days together.
1. Pre-Show Conference Call: Confirming Expense Allocation
Host a pre-show conference call to reconfirm expense allocation. Clarity on budgeting ensures that your team is aligned and well-prepared for any financial considerations during the event.
2. Key Points Refinement: Focus on Essentials
Refine key points for the event, covering accommodations, show expectations (Leads, Demos, Sales), booth rules, and times. A clear understanding of these elements ensures a synchronized and impactful presence.
3. Speaking Engagements Blueprint: Last-Minute Details
Fine-tune your plan for speaking engagements. Ensure all speakers are briefed on their roles, key messages, and the schedule, maximizing the impact of these valuable opportunities.
4. Product Pushes and Announcements: Last-Minute Amplification
Amplify your product pushes and announcements. With the event drawing near, it’s the perfect time to create excitement and anticipation around your offerings.
5. Staff Scheduling for CRM/ELM Input: Streamlined Lead Management
Schedule staff for CRM/lead input from ELM (Event Lead Metrics). Having dedicated personnel for lead management ensures accurate and efficient data collection during the event.
6. Booth Asset Logistics Confirmation: A Critical Checklist
Confirm all booth asset logistics. Double-checking the readiness of booth materials and assets guarantees a smooth setup and presentation during the event.
7. Product Release Schedule Confirmation: Timing is Everything
Confirm the schedule for product releases. Ensuring a well-coordinated product release enhances the impact and visibility of your offerings.
Drive Success Home: Download Our Tradeshow Marketing Checklist
As you navigate the final 5-7 days, ensure your event strategy is flawless by downloading Univelocity’s Tradeshow Marketing Checklist. It’s your comprehensive guide to optimizing every aspect of your event, including seamless integration with our internal ELM (Event and Lead Management) software. Download now to guarantee a triumphant event.
