In the world of automotive trade shows, success doesn’t happen by chance; it’s a result of meticulous planning and strategic execution. As you gear up for your next event, let’s explore a comprehensive 90-day roadmap that ensures you not only make a lasting impact but also achieve maximum return on investment (ROI).
1. Strategic Kickoff: The 90-Day Countdown Begins
Embark on your journey 90 days before the event. Schedule a strategic meeting with key stakeholders from your marketing and sales teams. This initial phase sets the tone for success.
2. Data-Driven Decisions: Analyzing Past Show Performance
Start by analyzing past show data. What worked well, and what could be improved? This data-driven approach provides valuable insights to shape your upcoming strategy.
3. Needs Assessment: Setting the Foundation
Conduct a needs assessment covering booth assets, transportation logistics, and other essentials. Identifying these requirements early ensures a smooth and organized execution on the day of the event.
4. Internal Awareness: Rallying Your Team
Build internal awareness with a campaign that aligns everyone with your event goals. A well-informed team is a motivated team.
5. Pre-Show Marketing Programs: Building Anticipation
Engage your audience with pre-show marketing programs. Univelocity can assist in crafting a strategic plan that includes microsites for lead capture, impactful email campaigns, and effective nurture tracks.
6. Digital Dominance: Crafting Compelling Assets
Leverage the power of digital advertising assets. Our team at Univelocity specializes in creating assets that captivate your audience’s attention and drive engagement.
7. Collateral for Impact: Print Assets Matter
Invest in internal assets for awareness and sales enablement. High-quality print collateral ensures your team is armed with impactful materials.
8. Booth Brilliance: Designing for Success
Your booth design is more than a physical space—it’s an experience. Let Univelocity design a booth that stands out and draws in your target audience.
9. Data for Decision-Making: Leverage Your Resources
Define your data set, including criteria for leads and who makes the calls. This information is crucial for effective pre-show outreach and post-show follow-up.
10. Goals, Goals, Goals: Setting Targets
Establish clear goals for pre-show scheduled appointments, on-site demo sessions, at-show bookings, and post-show follow-ups within the first 90 days.
11. Show Incentives: Adding a Spark
Define compelling incentives to encourage engagement at your booth. Whether it’s a giveaway or a special offer, incentives can significantly boost your results.
12. Roles Defined: Streamlining Execution
Clearly define roles within your team. A well-organized team knows their responsibilities, ensuring a smooth and coordinated effort.
13. Post-Show Reflection: Evaluate and Adjust
As the curtains close on the event, reflect on your performance. What worked well? What could be improved? Use these insights to adjust your strategy for future events.
14. Univelocity’s Offer: A Strategic Partnership
At Univelocity, we understand the nuances of automotive trade shows. Let us be your strategic partner in achieving the most from your event. Download our Tradeshow Marketing Checklist for a detailed guide to success.
