As the countdown to your upcoming automotive event hits the 60-day mark, strategic planning becomes your compass for success. In this blog post, we unravel a comprehensive guide to ensure you not only meet but exceed your objectives. Let’s dive into the essential steps you need to take.
1. Product Marketing Precision: Define Your Strategy
With 60 days left, clarity is paramount. Define a robust product marketing strategy that aligns with your event goals. Ensure your messaging is clear, compelling, and resonates with your target audience.
2. Online Visibility: Add the Event to Your Corporate Website
Leverage your online presence by prominently featuring the event on your corporate website. A dedicated page or section builds anticipation and serves as a hub for all event-related information.
3. CRM Power: Create a Campaign for Effective Management
Harness the power of your CRM (Customer Relationship Management) or Univelocity’s Trade Show Management Platform (ELM) to create a targeted campaign. Segment your audience, personalize your communication, and lay the groundwork for effective engagement.
4. Call Scripts Crafted for Success: Outbound Communication Mastery
Equip your team with well-crafted call scripts for outbound communication. Consistent and compelling messaging ensures every interaction adds value and aligns with your event objectives.
5. Awareness Assets: Internal & External Alignment
Build awareness both internally and externally. Develop assets that not only keep your team in the loop but also serve as promotional tools. Engaged teams lead to an engaged audience.
6. Staffing Strategy: A Well-Coordinated Effort
Establish staffing requirements across all departments. From sales to support, ensure you have the right people in place to represent your brand and cater to attendee needs.
7. Accommodations Secured: No Room for Last-Minute Surprises
Lock in accommodations for your team and any visiting stakeholders. Proactive planning eliminates last-minute hiccups and ensures everyone is ready to perform at their best.
8. Speaking Opportunities: Define Your Presence
Identify and define speaking engagements. Whether it’s a keynote, panel discussion, or workshop, securing these opportunities enhances your visibility and positions your brand as an industry leader.
Driving Success: Download Our Tradeshow Marketing Checklist
As you embark on this 60-day journey, don’t forget to complement your efforts with Univelocity’s Tradeshow Marketing Checklist. It’s your comprehensive guide to navigating the intricacies of event preparation and execution. Download it now to unlock the full potential of your automotive event.
