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6 Ways SaaS companies are getting the most out of their B2B Marketing Strategy

| Resources | No Comments
Saas Marketing Strategy Basics SaaS companies we work with typically use a few basic technologies to drive business. Their website or digital marketing platform. A marketing/email platform like Hubspot, Pardot, or Marketo. A CRM and almost everyone uses Salesforce or sometimes even Hubspot but these are the main payers in…

Is Your Hubspot and Salesforce Leads Aligned Correctly?

| Hubspot and Salesforce, Marketing Automation, Resources | No Comments
When using Hubspot as your marketing top end and Salesforce as your sales pipeline and customer management platform there can be issues sometimes with how the 2 systems are integrated and fine details that get missed when aligning the 2 platforms. A basic audit can be run to review how…