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Automotive Marketing

How AI Is Changing Car Buying and What Dealerships Must Do in 2025–2026 AutomotiveAutomotive MarketingResources

How AI Is Changing Car Buying and What Dealerships Must Do in 2025–2026

The car-buying journey is transforming fast — and AI is leading the charge. Today’s shoppers are asking ChatGPT which vehicles are most reliable, using AI to compare prices, and even negotiating deals with help from machine-learning tools. In fact, CarEdge found that one in four car buyers now use or…
Team Univelocity
October 17, 2025
Post Tradeshow Follow Up
Maximizing Post-Trade Show Success: A Strategic Roadmap Summary Automotive MarketingMarketing AutomationResources

Maximizing Post-Trade Show Success: A Strategic Roadmap Summary

As the dust settles after a successful trade show, the real work begins to ensure every lead is nurtured to conversion. At Univelocity, we understand the critical importance of this phase and have crafted a comprehensive roadmap for your post-trade show journey. 3-5 Days Post-Show: Road to Close The immediate…
Team Univelocity
February 13, 2024
Unlocking Post-NADA Success: Elevate Your Trade Show ROI with Univelocity’s Strategic Insights Automotive MarketingMarketing Automation

Unlocking Post-NADA Success: Elevate Your Trade Show ROI with Univelocity’s Strategic Insights

As the curtain falls on NADA 2024, the spotlight shifts to what comes next. The success of any trade show endeavor lies not just in participation but in the strategic steps taken post-event. As the Director of Marketing at Univelocity, I present a deep dive into the ROI landscape, unveiling…
Team Univelocity
February 2, 2024
5 to 7 days out trade show excellence
Countdown Intensifies: 5-7 Days to Event Excellence Automotive MarketingMarketing AutomationMarketing Operations

Countdown Intensifies: 5-7 Days to Event Excellence

As you enter the final stretch, strategic planning takes center stage for a triumphant automotive event. In this blog post, we delve into the key actions to be taken in the last 5-7 days, ensuring every detail aligns seamlessly. Let's navigate these crucial days together. 1. Pre-Show Conference Call: Confirming…
Team Univelocity
January 23, 2024
Marketing Trade Shows 30 Days Out
30 Days to Triumph: Your Ultimate Countdown for Event Success Automotive MarketingMarketing AutomationMarketing Operations

30 Days to Triumph: Your Ultimate Countdown for Event Success

With the event just 30 days away, it's time to shift gears and intensify your preparations. This blog post is your go-to guide for the crucial steps needed to ensure a seamless and successful automotive event. Let's delve into the essential checklist to make these final 30 days count. 1.…
Team Univelocity
January 2, 2024
Trade Show Marketing 60 Days OUt
Navigating the Countdown: Your Foolproof Guide 60 Days Before the Event Automotive MarketingMarketing Operations

Navigating the Countdown: Your Foolproof Guide 60 Days Before the Event

As the countdown to your upcoming automotive event hits the 60-day mark, strategic planning becomes your compass for success. In this blog post, we unravel a comprehensive guide to ensure you not only meet but exceed your objectives. Let's dive into the essential steps you need to take. 1. Product…
Team Univelocity
December 1, 2023